NUO ZHENG
AWARD & ACHIEVEMENT
Valedictorian
Student Speaker for USC Roski School of Arts and Design Commencement 2023
GDUSA 2021
58th American Graphic Design Awards
EXPERIENCE
Brand Manager | Unice
01/2024-07/2023
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Led the successful launch of Velvet by Unice Pop-Up store, a high-end line of wigs and beauty products, in the competitive NYC market.
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Collaborated with cross-functional teams to ensure alignment of brand messaging across all channels, including offline and online platforms.
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Created visually compelling marketing materials for offline events and promotions,
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such as store displays, print advertisements, and merchandise.
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Managed social media platforms, including Instagram and TikTok.
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Cultivated relationships with influencers and industry professionals to amplify brand visibilityand generate excitement around products.
Visual Designer | Crossing Media
09/2022-12/2023
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Developed the visual identity and product aesthetics for Carddict, a new brandunder the company, leading to $30K in online sales during the initial month ofproduct launch; integrated insights from loyal customer profiles to the design
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Lead the design of infographics, logos, posters, and banners for two new businesssegments, Crossing Collectables and Carddict; ensure brand consistency whileshowcasing the unique features of the new businesses.
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Independently design both digital and printed visual assets including packagedesign, web design, holiday promotions and advertising posters, portraying thecompany’s brand position to maximize awareness among targeted audience.
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Manage Carddict's social media presence, strategically crafting content, andfostering influencer partnerships to elevate the online visibility of this new brand.
Co-Founder | ActifGo
01/2023-12/2023
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Co-founded and developed ActifGo, a women’s e-commerce activewear brand based in LA, dedicated to delivering high-quality, affordable activewear that combines confidence and style.
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Managed collaborations with high-potential TikTok creators for product-linked videos, achieving best-sellers with videos reaching over 800,000 views. Enhanced visibility and generated $45,000 in weekly sales.
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Handled all social media content across platforms, including Instagram and TikTok; responsibilities included video shoots, planning holiday promotions (such as giveaways), curating platform-specific content, and executing online campaigns.
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Planned and executed offline events, including influencer gatherings and weekly local pop-ups, to boost brand visibility and community engagement.
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Developed the brand from inception, covering logo design, brand messaging, product selection, market positioning, visual identity, and packaging.
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Planned and managed website visual needs, including Shopify theme management, homepage design, and site visual merchandising.
Visual Designer | ORKA
03/2021-08/2021
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Conducted in-depth research on ORKA’s core technology asset, valueproposition, and competitive advantages and developed a new brand identitywith founders and the design team; established brand consistency by creating acolor palette, utilizing mood boards, unifying tone of voice, and testing appropriate typography during the design process.
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Collaborated closely with the marketing team to develop both digital and offline marketing strategies; created weekly advertising contents for multiple media platforms and designed branded stationary and merchandise to raise brand awareness and improved internal corporate assets.
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Initiated the “ORKA’s Journal” project - independently designed an art book and printed 400+ copies for current and incoming employees; utilized various visual elements to narrate ORKA’s history, mission, and its vision of the future as an innovative technology company.